Traditional and Developing Segments of the Sharing Economy from the Point of View of Customers

The sharing economy represents a phenomenon which is increasing in importance as time goes by, even from the point of view less developed countries. aim study to evaluate knowledge traditional and developing segments their platforms analyse level use employing example customers (the younger older generation) one post-communist countries – Czech Republic. Data was collected on basis questionnaire survey (N=614). This processed using descriptive statistics tools. shows that respondents are most familiar with forms not only (passenger transportation accommodation) but also financial segment. best-known include Uber, Airbnb Zonky. Platforms used most. generation has better awareness, both about possible existing platforms. However, did prove any differences between generation.